Grinta sports is the trading name for Rob Pouw his sports marketing and communication consultancy services.

I have been a sports nut ever since I was young. Over the years I have held various positions at leading companies in the sports industry in which I combined my passion for sports with an interest in marketing, media, and communications.

From delivering media services at the Olympic Games for the world's biggest sports data company Infostrada Sports (nowadays Gracenote) to being responsible for all online communications of the largest sports sponsor of the Netherlands: Rabobank.

Before moving to Australia in 2015, I worked as a digital content manager at Týrsday to help sport organisations, sponsors and athletes build their brand through online storytelling.

From the firm believe that brand stories are the way to a fan's heart, I started Grinta sports in May 2016.

In my spare time I try to write my own triathlon story, by constantly pushing myself to achieve new personal goals on the swim, bike, and run.


View Rob's full resumé


"His knowledge and enthusiasm for sports and social media helped both Rabobank and its partners in engaging and growing its online communities."
"Rob is an energetic project manager. His smile connects friends and foe towards results."
"The results we achieved were for a great deal because of Rob being result oriented and capable of working on his own with a constant view on the team and team result."